A number of years ago, I had my young children at the local science center for some show that involved dinosaurs. We were in the little shop where you could buy science center souvenirs, and there was this cool microscope. It was very crude looking, like something from the middle ages, a brass tube mounted on a piece of iron with a mirror on the bottom for light. I saw the price tag, $90 and thought, "Man, they have some pricey toys in here."
A young young woman that noticed me checking out the 'scope, came over and told me how this was created by a local man that had spent a career in the optics business, working for a company I recognized as a maker of quality binoculars. She said that he spent all of the money putting in the best optics you could get and fabricated the rest in a machine shop. Well, it sure looked like that's what he did. I peered down the lens and could not believe it. I called my wife over and we spent the next 30 minutes grabbing everything we could find and sticking it under that microscope. You see, I looked at microscopes for the visible details that would make them valuable; light source, stereo eyepieces, multiple lenses for varying amounts of zoom, etc. This microscope had none of that. Like I said, it even looked homemade, or like something you might find in one of those nautical antique stores.
But, it did one thing right. I saw images that I had only seen before on television, on those science programs. This guy was smart. He thought, what is the one thing that a microscope has to do well? If I do that, then nothing else matters. If some people won't buy it because of it's looks, then they are the people that buy microscopes without looking down the lens....I'm not sure I want them as customers.
I want to be as smart as that guy.
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